Strong referrals High reliance on referral business (over 70%) indicates satisfied customers and word-of-mouth growth. Sales opportunities include loyalty programs, referral incentives, and case-study marketing that encourages new client introductions through existing satisfied clients.

One-stop licensing Full service with state licensing, insurance, bonding, and workers’ compensation coverage enables Imperial to quote and complete plumbing and electrical work in-house. Leverage this to position Imperial as a convenient, compliant single-source remodel option for customers seeking streamlined project management.

CAD design edge Long-standing CAD capabilities since 1988 support professional design for contractors, DIYers, and installation-ready projects. Sales approach can emphasize design-led remodeling, accurate virtual renderings, and faster approvals to shorten sales cycles.

BKBG advantage Being a member of the Bath and Kitchen Buying Group provides competitive pricing against big-box retailers while maintaining professional service. Opportunities exist to upsell premium finishes, custom details, and bundled upgrades that leverage favorable procurement terms.

Moderate scale Small company size (2-10 employees) with mid-market revenue signals agility and potential for personalized service. Target local contractors and builders who value responsive project timelines, and offer bundled maintenance or retrofit services to generate repeat business.