Affordable care focus Target healthcare payers and pharmaceutical partners with a value proposition centered on reducing patient out-of-pocket costs and streamlining access to affordable insurance and medications for HIV and Hep C in underserved communities.

Strategic partnerships Leverage IMG’s established relationships with drug manufacturers, non-profits, and insurance companies to create joint programs, patient assistance initiatives, and referral networks that can drive service adoption and patient throughput.

Niche market potential Position IMG as a specialized provider for HIV and Hep C care in underserved populations, appealing to grant makers, public health initiatives, and community health organizations seeking targeted impact.

Tech-enabled outreach Utilize existing tech stack (AWS, analytics via Google Ads tracking, RSS feeds, and web tools) to strengthen patient acquisition, optimize campaign performance, and automate case-management workflows for efficiency.

Growth through services Offer scalable case-management and subsidy navigation services to health systems and clinics serving similar populations, creating potential B2B revenue streams beyond direct patient care.