Sustainability Scale Position IMC Outdoor Living as a sustainability-forward partner with Liberty Tire Recycling, highlighting their large-scale tire recycling operations and recycled rubber product lines to align with customers' circular economy and ESG goals.

Retail Channel Leverage Target home improvement retailers and garden centers (e.g., Home Depot, Lowe’s, Walmart) and private-label partnerships to expand distribution of Rubberific and related recycled rubber products, presenting opportunities for co-branded or exclusive SKUs.

Product Portfolio Offer a diversified outdoor living range (mulch, pavers, timbers, edging, soil products, and even decorative items like candles) to cross-sell to landscape contractors, municipal projects, and consumer markets seeking sustainable, all-in-one solutions.

Growth via Partnerships Leverage IMC’s collaboration history (UPBrand campaign, Burpee soil line) to propose joint marketing and product-innovation initiatives with retailers, garden centers, and outdoor living brands that emphasize recycled content and natural alternatives.

Mid-market Opportunity With revenue in the mid-range and an established B2B-to-B and B2C footprint across 10,000+ retail locations, pursue mid-market commercial projects (schools, parks, municipalities) and private-label collaborations to scale revenue and diversify customer segments.