Digital Engagement IKEA España actively leverages social media platforms like TikTok and LinkedIn, as well as advanced tech stacks including GraphQL and Kubernetes, indicating a strong emphasis on digital marketing and online engagement. This presents opportunities to offer targeted digital solutions, content management tools, or innovative engagement platforms to enhance their online presence.

Innovation Initiatives The recent launch of products like the Bilresa smart button and the introduction of a secondhand marketplace demonstrates IKEA's focus on innovation and sustainable solutions. Sales opportunities exist in smart home technology, e-commerce platforms, and environmentally conscious products that align with their strategic directions.

Expansion and Store Openings IKEA is expanding its footprint with new smaller stores like the Plan & Order point in Redmond and increasing headcount in key markets such as New Zealand. This growth trend indicates a need for supply chain enhancements, retail technology solutions, and infrastructure support to optimize new store launches.

Market Diversity The company's operations across multiple regions, including the US, UK, and New Zealand, along with closing of certain offices, suggest a dynamic market approach. Opportunities may involve localized marketing strategies, regional product offerings, and cross-market supply chain solutions tailored to diverse consumer bases.

Sustainability Focus IKEA’s partnerships with organizations like Save the Children and efforts in secondhand trading underscore a commitment to sustainability and social responsibility. Business opportunities could include eco-friendly furniture products, sustainability consulting, or social impact initiatives that deepen customer loyalty and corporate responsibility.