Leadership in Sponsorship As a recognized leader in partnership strategy and sponsorship valuation since 1982, IEG offers unparalleled expertise and strategic insights, making it an attractive partner for brands seeking to optimize sponsorship investments and maximize return on brand partnerships.

Strong Industry Reputation Having pioneered thought leadership in sponsorship and invented industry-standard valuation metrics, IEG’s established reputation positions it as a trusted advisor for major sponsors and property owners looking to deepen their engagement marketing efforts.

Global Expansion Potential With recent initiatives such as the Bounce Back Award across multiple countries and active involvement in community-focused programs, IEG has demonstrated a capacity to expand its influence internationally, offering opportunities for partnerships and joint ventures in new markets.

Technology Integration Leveraging a robust tech stack including analytics tools, content management systems, and tracking platforms, IEG is well-equipped to deliver data-driven sponsorship solutions, creating opportunities for technology vendors and data analytics partners to collaborate.

Financial Growth Scope With revenues estimated between 500 million and one billion dollars and a history of strategic investments, IEG is positioned for further growth and acquisitions, presenting prospects for investment firms and service providers to support its expansion plans.