Iduna AB
RetailHalland, Sweden201-500 Employees
Iduna AB is a Swedish retail company focused on jewelry and related goods, based in Varberg, Halland. It is part of Golden Heights koncernen, a market-leading group in Sweden for jewelry and jeweler's supplies, which operates Guldfynd, Hallbergs Guld and Albrekts Guld, and has expanded with Lyxxa at Väla Helsingborg since 2015. The group's assortment covers gold, silver and bijouterier, with watches and gift articles complementing the core offerings, and it reaches customers through a nationwide network of 118 Guldfynd, 32 Hallbergs Guld and 36 Albrekts Guld stores. The Golden Heights koncernen includes a Finnish arm with Kultajousi (70 stores) and Westerback and Alexander Tillander (one store each), illustrating cross-border operations. Within this structure, Iduna AB contributes to a large-scale jewelry retail platform serving customers seeking precious metals, finished jewelry, timepieces and related gifts across Sweden.
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