Premier Deere Retail ICON Ag & Turf is a dedicated John Deere dealer with multiple locations and a strong focus on equipment, parts, and service, representing a broad opportunity to cross-sell new turf and agricultural machinery, maintenance plans, and after-sales support to a focused customer base.

Growth Footprint With locations in Doon, Ireton, Paullina, LeMars, and Lawton, the company maintains an expanding geographic reach that can be leveraged to upsell bundles, seasonal promotions, and location-specific service contracts to nearby agricultural and turf customers.

Financial Scale Revenue in the 10 to 25 million range indicates solid business health and potential for financing programs, extended warranties, and equipment upgrade cycles that can be offered to existing customers to increase average order value.

Digital Engagement Active online presence and newsletter signups present opportunities for targeted digital campaigns, product launches, and maintenance reminders, enabling recurring revenue through parts, service, and consumables when paired with Deere equipment.

Value-Driven Selling Core values emphasize integrity, excellence, and teamwork, suggesting success with solutions-based selling, bundled service plans, and customer education initiatives to build loyalty and drive repeat business among local rural and turf customers.