IB Email Format
Research ServicesEngland, United Kingdom201-500 Employees
IB, based in London, England, is a behavioural strategy consultancy grounded in psychology that investigates why people do not act on what they say. The company aims to uncover the underlying drivers of customer and employee behavior to provide actionable business insights. It has been recognized with the inaugural Gold Retail Nudge Award. In the research services sector, IB presents itself as a mid-sized firm that digs deeper to reveal what customers and employees truly think and feel.