Mid-market Plastics Target a plastics manufacturing customer in the mid-market segment with annual revenue in the low-to-mid tens of millions and 11-50 employees, focusing on supply chain efficiencies and cost-effective procurement solutions.

Regional Focus Prioritize opportunities in Kentucky and surrounding states, leveraging local presence (Lexington, KY) to position quick turnaround, local service, and regional logistics partnerships as differentiators.

Digital & Tools Position digital procurement and e-commerce enabled solutions to align with their current tech stack (WooCommerce, APIs) and offer seamless integration, catalog management, and real-time pricing.

Growth & Stability Leverage the company's modest but solid revenue range ($1M-$10M) to propose scalable solutions that support growth, inventory optimization, and vendor consolidation to improve margins.

Strategic Partnerships Highlight value in uptime and reliability through supply chain partnerships with large distributors, drawing on similarities to peers and industry players to showcase capability in material sourcing, logistics, and after-sales service.