Blockchain expansion iAnalyst has launched Blockchain Marketing, DApp and Smart Contract Development divisions in June 2018, indicating a strategic pivot and growing capability in blockchain services that could be cross-sold to clients seeking decentralized solutions.

Geo growth With offices on the East Coast including Miami and Orlando and a stated service model supporting global digital agencies, there are opportunities to offer expansion-focused digital marketing and development services to enterprises expanding into or within Florida and adjacent regions.

Full-service depth The firm offers a broad spectrum from SEO, PPC and social media to website and app development, DApps and smart contracts, enabling bundled offerings and upsell of integrated internet marketing with technical development for clients seeking end-to-end digital transformation.

Mid-market target Annual revenue range ($25M-$50M) and 11-50 employees position iAnalyst as a mid-market player, presenting a recurring-revenue sales opportunity for managed services, retainer-based marketing programs, and ongoing blockchain development engagements with mid-size firms.

Strategic partnerships The company provides service and back-end support to other digital agencies, suggesting a partner-based sales angle to offer white-label services, co-marketing, or referral arrangements to expand reach and close larger multi-client deals.