Tiered Accreditation IAM RoadSmart has launched a tiered professional accreditation program to help organisations manage, measure and reduce business driving risks. This presents a sizable cross-sell opportunity for fleet managers and corporate risk teams seeking structured driver safety standards.

Fleet Training The charity already works with business fleets to reduce costs, risk, and collisions. There is potential to expand into additional fleet training packages, driver risk assessments, and bespoke risk management solutions through IAM Commercial.

Young Driver Focus Recent initiatives include downloadable resources and Skills for the Road sessions targeting young drivers. Opportunities exist to partner on school/university programs, youth driver education packages, and employer-led youth driver onboarding initiatives.

Vision & Safety Partnerships with optometry bodies and vision-focused campaigns highlight a gateway to cross-sell vision screening, driver eyewear programs, and co-branded campaigns with insurers or fleets prioritizing vision standards.

Public Campaigns IAM RoadSmart engages policymakers and national bodies; this network can be leveraged to offer safety analytics, data-driven campaigns, and sponsored research services to brands seeking to demonstrate grid- or regulation-aligned road safety commitments.