Insights

Industry Influence IAB is a leading trade body in digital advertising with a large and influential membership of over 700 media, brands, agencies, and technology firms, presenting strong cross-sell potential for complementary advertising tech, data solutions, and industry services.

Tech Stack Enablement Current tech usage includes Google AdSense, Marketo, WP Engine, and Piwik PRO Core, indicating opportunities to upsell enhanced analytics, marketing automation, tag management, and website optimization solutions tailored to improve ad performance and measurement.

Policy and Standards IAB collaborates with IAB Tech Lab on developing standards and policy advocacy, suggesting openings for compliance, data governance, and privacy-related services or tools to help members align with evolving digital advertising regulations.

Professional Growth Commitment to workforce development and diversity signals potential demand for training, certification programs, and professional development platforms or services to support member organizations’ talent strategies.

Revenue Benchmarking With revenue in the range of one to ten billion dollars and a large member base, IAB represents a substantial market for sponsorships, event partnerships, research licensing, and scalable advertising technology solutions that align with industry trends and media spend.

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IAB Tech Stack

IAB uses 8 technology products and services including Google AdSense, iCIMS, WordPress, and more. Explore IAB's tech stack below.

Google AdSense
Advertising
iCIMS
Applicant Tracking Systems
WordPress
Content Management System
Amazon Simple Email Service
Email
Marketo
Marketing Automation
DocuSign
Miscellaneous
WP Engine
Platform As A Service
Piwik PRO Core
Web Analytics

Media & News

IAB's Email Address Formats

IAB uses at least 7 email formats:

IAB Email Formats	Example	Percentage
First.Last@iab.com	John.Doe@iab.com	73%
First@iab.com	John@iab.com	21%
FirstLast@iab.com	JohnDoe@iab.com	4%
First-Last@iab.com	John-Doe@iab.com	2%
First.Last@iab.net	John.Doe@iab.net	65%
First@iab.net	John@iab.net	33%
FirstL@iab.net	JohnD@iab.net	2%

Frequently Asked Questions

What is IAB's phone number?

You can contact IAB's main corporate office by phone at

+1-212-949-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is IAB's stock symbol?

IAB is a publicly traded company; the company's stock symbol is NPFD.

What is IAB's official website and social media links?

IAB's official website is iab.com and has social profiles on LinkedIn.

How much revenue does IAB generate?

As of October 2026, IAB's annual revenue is estimated to be $1B - $10B.

What is IAB's SIC code and NAICS code?

IAB's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does IAB have currently?

As of October 2026, IAB has approximately 745 employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: Z. B. A., Chief Compliance Officer: S. A. and Chief Executive: S. P. Explore IAB's employee directory with LeadIQ.

What industry does IAB belong to?

IAB operates in the Advertising Services industry.

What technology does IAB use?

IAB's tech stack includes Google AdSense, iCIMS, WordPress, Amazon Simple Email Service, Marketo, DocuSign, WP Engine and Piwik PRO Core.

What is IAB's email format?

IAB's email format typically follows the pattern of First.Last@iab.com. Find more IAB email formats with LeadIQ.

When was IAB founded?

IAB was founded in 1996.

IAB

Q: What is IAB's official website and social media links?

IAB's official website is iab.com. IAB has social profiles on LinkedIn.

Q: How many employees does IAB have currently?

IAB has approximately 745 employees.

Q: What technology does IAB use?

IAB's tech stack includes Google AdSense, Really Simple Discovery, HTTP/3, WP Rocket, Font Awesome.

Q: What is IAB's NAICS code?

IAB's NAICS code is 541613 (Marketing Consulting Services).

Advertising ServicesNew York, United States501-1000 Employees

The Interactive Advertising Bureau (IAB) functions as a trade association that supports the digital advertising ecosystem through research, education, and standards development. Its membership comprises more than 700 media companies, brands, agencies, and technology firms involved in selling, delivering, and optimizing digital ad campaigns. In partnership with the IAB Tech Lab, it develops technical standards and practical solutions for the industry, and it emphasizes workforce development and diversity.

The organization operates within the Advertising Services sector and also conducts public policy advocacy from its Washington, D.C. office to promote the value of interactive advertising to lawmakers. Founded in 1996 and headquartered in New York City, the IAB serves brands, agencies, media companies, and tech firms seeking guidance and shared standards for digital advertising.