Insights

Cultural Influence i-D has a strong reputation as a leading voice in identity, style, and culture, offering unique access to emerging talent and underground scenes, making it an ideal platform for brands targeting trendsetting, culturally engaged audiences.

Digital Engagement With a modern tech stack including Google Publisher Tag, TikTok Pixel, and Twitter, i-D demonstrates robust digital presence and audience engagement, presenting opportunities for targeted advertising and content partnerships in online audio and video media.

Growing Revenue Generating between $50 million and $100 million, i-D shows strong financial health with potential for expansion, especially appealing to brands seeking to align with innovative, culturally relevant media outlets.

Potential Partnership Given its focus on originality and influence within underground and mainstream culture, i-D is well-positioned for brand collaborations, sponsorships, and custom content that resonate with young, influential demographics.

Market Position Operating in a competitive landscape alongside similar media brands like Highsnobiety and HYPEBEAST, i-D offers niche access to innovative audiences and can be a strategic partner for brands seeking to stand out in the evolving style and culture media space.

i-D Tech Stack

i-D uses 8 technology products and services including Google Publisher Tag, TikTok Pixel, OneTrust, and more. Explore i-D's tech stack below.

  • Google Publisher Tag
    Advertising
  • TikTok Pixel
    Analytics
  • OneTrust
    Cookie Compliance
  • oEmbed
    Dev Tools
  • JSON-LD
    Javascript Frameworks
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Twitter
    Widgets

Media & News

i-D's Email Address Formats

i-D uses at least 1 format(s):
i-D Email FormatsExamplePercentage
First.Last@i-d.coJohn.Doe@i-d.co
50%
First.Last@i-d.coJohn.Doe@i-d.co
50%

Frequently Asked Questions

Where is i-D's headquarters located?

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i-D's main headquarters is located at London, England United Kingdom. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is i-D's stock symbol?

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i-D is a publicly traded company; the company's stock symbol is KMDNX.

What is i-D's official website and social media links?

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i-D's official website is i-d.co and has social profiles on LinkedIn.

What is i-D's NAICS code?

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i-D's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does i-D have currently?

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As of March 2026, i-D has approximately 360 employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Commercial Officer: M. S.Founder + Ceo Kate-Atkinson.Co: K. A.Editor In Chief And Chief Brand Officer: T. B.. Explore i-D's employee directory with LeadIQ.

What industry does i-D belong to?

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i-D operates in the Online Audio and Video Media industry.

What technology does i-D use?

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i-D's tech stack includes Google Publisher TagTikTok PixelOneTrustoEmbedJSON-LDreCAPTCHAGoogle Tag ManagerTwitter.

What is i-D's email format?

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i-D's email format typically follows the pattern of First.Last@i-d.co. Find more i-D email formats with LeadIQ.

i-D

Online Audio and Video MediaEngland, United Kingdom201-500 Employees

i-D is the defining voice in identity, style, and culture.

Since the punk-era London of 1980, i-D has been powered by a rebel punk spirit and passion for uplifting emerging talent. From our beginnings as a typewritten zine to launching the careers of today's leading visionaries, we have consistently shaped the conversation around style and creativity. 

With unrivalled access to the visionaries pushing culture forward, sharp coverage of underground scenes, and a dynamic editorial vision that cuts through the noise, i-D continues to be at the centre of the cultural zeitgeist. We believe that innovative independent media matters more than ever, and we're committed to proving it with how we show up online and in print.

Section iconCompany Overview

Headquarters
London, England United Kingdom
Website
i-d.co
Stock Symbol
KMDNX
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    i-D's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    i-D's revenue is estimated to be in the range of $50M$100M

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