Hype and Vice Email Format
Retail Apparel and FashionCalifornia, United States11-50 Employees
Hype and Vice is a Los Angeles-based retailer in the apparel and fashion sector that specializes in officially licensed college, NBA, and MLS apparel. Originating from a college tailgate, the brand now blends contemporary design with licensed teamwear and has expanded its range to include unisex styles. With more than 300 college licenses, the company offers a catalog that aims to provide fans with stylish gear tied to their teams beyond traditional sportswear. Its products are designed to be worn in stadium settings as well as in everyday life, combining team branding with modern aesthetics. By focusing on licensed apparel across college, NBA, and MLS, the company seeks to broaden access to team-branded clothing within the sports fashion market. Based in Los Angeles, the business operates as a small to mid-sized firm and continues expanding its licensed offerings.