Owner & Network HY Connect is part of the MERGE Network, a collaboration of multiple agencies combining strategy, creativity, and technology. This suggests bundled or cross-sell opportunities across MERGE Chicago and other MERGE Network entities.

Awarded Technology HY Connect recently won the DIC AWARD 2023 for Display Equipment Innovation, highlighting a strength in display technology and related hardware capabilities that could appeal to brands seeking innovative visual solutions and tech-led campaigns.

Digital Footprint The company operates with a modern tech stack and international presence via hyc.com, signaling potential readiness for global campaigns and technology-driven services, including cloud and CDN capabilities that could support scalable digital advertising initiatives.

Mid-market Focus With revenue in the $50M–$100M range and a mid-size employee base, HY Connect sits in a sweet spot for mid-market brands seeking integrated advertising services, offering opportunities to upsell integrated strategy, creative, and tech offerings.

Strategic Partnerships As part of MERGE Network, there are potential synergies with sister agencies (e.g., MERGE Design + Interactive, Avid Design, Dodge Communications) for cross-promotion, joint pitches, and expanded service baskets that can unlock larger deals.