Mid-market Wellness Target the Huron Valley Swim Club as a mid-sized wellness and fitness service provider in the Ann Arbor area with a revenue range of 1M-10M, presenting scalable solutions tailored to mid-market clubs.

Leadership Change Recent leadership appointment of a new president signals potential openness to vendor partnerships, governance-driven initiatives, and strategic initiatives worth discussing for technology, member engagement, or process improvements.

Tech Stack Leverage Current technology usage includes Google Workspace, CDN assets, HTTP/3, Cloudflare, and jQuery. Opportunities exist to propose modernization, digital member experience, and security enhancements aligned with their existing stack.

Growth & Funding With annual revenue in the 1-10M range and similar organizations like Ann Arbor YMCA in the local market, there is potential for partnerships, program sponsorships, or bundled wellness offerings that scale with club growth.

Strategic Partnerships Local market proximity to Ann Arbor and a focus on health and fitness present opportunities for partnerships around member engagement platforms, class scheduling, payments, and community outreach initiatives.