Mid-market Provenance Berkeley based food and beverage services company with 11-50 employees and annual revenue in the 1-10 million range presents a target for catering, event services, and managed food programs in mid-market venues and organizations seeking reliable local partners.

Local Catering Focus Established address at 2024 Shattuck Avenue positions the business in a university-adjacent, bustling urban area ideal for campus events, corporate breakfasts, and community programs, suggesting strong opportunities with local institutions and venues.

Tech Stack Fit Usage of standard web and analytics tools (MySQL, Microsoft 365, Google Analytics, jQuery) indicates accessible digital operations; potential upsell of modern B2B tools, online ordering, and client portals to streamline contracts and invoicing for enterprise clients.

Growth Potential Revenue range indicates growth-ready mid-sized business that could scale via expanded catering contracts, event staff, and off-site services—prospects for portfolio diversification into corporate catering, weddings, and hospitalities.

Competitive Landscape Comparable firms in commercial real estate and services sector with substantial employee bases suggest a competitive market; align outreach with differentiated service offerings, local market knowledge, and flexible pricing to win contracts against larger firms.