Market Positioning Target mid-size to small design projects in Kentucky and nationwide where Hubbuch & Co. can leverage its 75-year history and full-service interior design and architecture capabilities to win new residential and commercial contracts.

Service Expansion Promote cross-selling of services (architecture, space planning, interior design) for new construction, renovations, and space refresh projects to increase average project size and client lifetime value.

Showcase Resources Highlight access to a 6000 square foot resource library and supplier relationships to reassure prospects about breadth of materials, timely availability, and cost-effective value engineering.

Digital Presence Leverage tech stack and digital capabilities (PWA, Google Maps, Modernizr, Isotope) to position as a modern, efficiently delivering firm and streamline outreach to potential clients and referral partners.

Leadership Transition Monitor and address potential client concerns related to leadership changes (former president/CEO departure) by reinforcing continuity, project governance, and ongoing client success stories to maintain trust.