Luxury & Pre-owned Target upscale and budget-conscious buyers in El Paso and West Texas by cross-promoting certified pre-owned, luxury Mercedes-Benz and Volkswagen models to capture both new luxury seekers and value-driven purchasers.

Local Heritage Leverage Hoy Family Auto’s 42-year presence to build trust with long-time residents and regional customers, offering loyalty programs, referral incentives, and community-event sponsorships to boost repeat business and word-of-mouth.

Service & Trade Highlight express service, maintenance packages, and trade-in incentives to convert service and repair inquiries into sales, leveraging their existing parts and service revenue to drive vehicle purchases.

Expansion Signals Capitalize on regional growth in West Texas and New Mexico by expanding inventory mix and financing options, potentially attracting cross-border buyers and increasing foot traffic from nearby markets.

Digital & Data Enhance digital engagement using their technology stack and customer insights from Survicate and Google Tag Manager to optimize lead capture, retargeting, and personalized offers for high-intent buyers.