Insights

NicheAudience Howler Magazine targets a premium soccer audience in the US with high-quality print and long-form journalism, presenting an opportunity for targeted sponsorships, exclusive partnerships, and premium advertising inventory aligned with sports culture and art.

PremiumBrand As a small team with a strong press reputation and highbrow endorsements, there is potential for exclusive content collaborations, limited-edition print runs, and co-branded experiences that command premium pricing.

RevenueScale Reported revenue in the million-dollar range with a lean team suggests room for growth through scaled ad solutions, tiered sponsorships, and events or live journalism experiences that monetize both print and digital channels.

DigitalAdvantage Existing tech stack (WordPress, AdSense, Mailchimp, AdRoll) indicates capacity to upsell to targeted digital campaigns, email marketing segmentation, and retargeting partnerships servicing soccer brands and retailers.

MarketPosition Competitive landscape includes COPA90 and FourFourTwo; opportunities exist for strategic partnerships, content licensing, or cross-promotions to expand reach, sponsorship networks, and distribution in both niche and broader soccer communities.

Similar companies to Howler Magazine

Howler Magazine Tech Stack

Howler Magazine uses 8 technology products and services including AdRoll, Google AdSense, WordPress, and more. Explore Howler Magazine's tech stack below.

Howler Magazine's Email Address Formats

Howler Magazine uses at least 2 email formats:
Howler Magazine Email FormatsExamplePercentage
First@howlermagazine.comJohn@howlermagazine.com
88%
FirstLast@howlermagazine.comJohnDoe@howlermagazine.com
12%

Frequently Asked Questions

What is Howler Magazine's official website and social media links?

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Howler Magazine's official website is whatahowler.com and has social profiles on LinkedIn.

How much revenue does Howler Magazine generate?

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As of September 2026, Howler Magazine's annual revenue is estimated to be $1M - $10M.

What is Howler Magazine's NAICS code?

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Howler Magazine's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Howler Magazine have currently?

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As of September 2026, Howler Magazine has approximately 3 employees across 1 continents, including North America. Key team members include Magazine: H. M. Explore Howler Magazine's employee directory with LeadIQ.

What industry does Howler Magazine belong to?

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Howler Magazine operates in the Book and Periodical Publishing industry.

What technology does Howler Magazine use?

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Howler Magazine's tech stack includes AdRoll, Google AdSense, WordPress, oEmbed, Mailchimp, jQuery, jQuery Migrate and Lua.

What is Howler Magazine's email format?

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Howler Magazine's email format typically follows the pattern of First@howlermagazine.com. Find more Howler Magazine email formats with LeadIQ.

When was Howler Magazine founded?

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Howler Magazine was founded in 2012.
Howler Magazine logo

Howler Magazine

Book and Periodical PublishingOregon, United States2-10 Employees

Howler Magazine is a small book and periodical publisher based in Portland, Oregon. It produces print journalism and photography focused on soccer, positioning itself as an artistic, contemporary outlet that aims to articulate the state of the sport in America through a distinct, oversized format. The publication targets soccer fans and readers seeking a non-traditional, aesthetically oriented take on the game, offering journalism and imagery that contextualizes American soccer within a broader cultural frame. Founded and run with a modest team, Howler positions itself within the publishing industry as a unique voice in soccer media, distinct from mainstream outlets, and has received recognition from major outlets for its approach. A recent development noted in its context highlights its continued presence in the literary-sports scene as a voice for American soccer storytelling.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Howler Magazine's revenue is estimated to be in the range of $1M - $10M

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