howies
ManufacturingWales, United Kingdom11-50 Employees
howies is a clothing manufacturer based in Cardigan, Wales, founded in 1995 by David and Clare Hieatt. The company focuses on producing higher quality, lower impact apparel for sports and everyday use, aiming to balance performance with sustainability in its product mix. Its target market includes individuals seeking durable, functional clothing for active lifestyles, with an emphasis on reducing environmental impact in the supply chain. Positioned in the outdoor and casual wear segment, howies emerges from a background of grassroots production—starting with shirts made in a London flat and relocating to West Wales six years later—highlighting its roots in practical, everyday wear. A recent development is its continued operation as a small to mid-sized clothing manufacturer serving customers in the United Kingdom, maintaining its emphasis on quality and lower environmental footprint within the broader apparel industry.
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