Local dining footprint Target House Of Tricks as a hospitality-focused retailer with potential for venue-specific equipment and high-end serviceware purchases to complement fine dining operations in Tempe, leveraging proximity to ASU, Gammage Auditorium, and Mill Avenue.

Mid-market scale With 11-50 employees and revenue in the 1–10 million range, position offerings such as moderately priced office and dining supplies, maintenance contracts, and scalable POS and kitting solutions that fit a growing business without large enterprise commitments.

Tech-enabled operations Leverage House Of Tricks’ existing tech stack (WordPress, WooCommerce, MySQL, Google Tag Manager, analytics) to propose streamlined procurement portals, integration with ERP/PO systems, and data-driven reorder workflows for replenishment and inventory control.

Revenue expansion Explore cross-sell opportunities around professional-grade kitchen equipment, office supplies, and wine/cheese storage or barware to diversify revenue streams beyond core dining operations.

Brand and partnerships Position as a premium local retailer with potential partnerships for sustainable packaging, hospitality training materials, and event-driven promotions to attract foot traffic and increase recurring orders from nearby institutions and businesses.