Luxury hospitality Leverage the Marriott Autograph Collection status and historic Union Trust Building location to target premium corporate travel, city-wide events, and upscale meetings in St. Louis. Position as a premier venue for executive stays, high-end conferences, and brand-backed experiences.

Event & venue Promote the Grand Ballroom and multiple meeting rooms to corporate planners, with capabilities for large conferences (up to 296 in the ballroom) and hybrid event opportunities. Highlight on-site spa, fitness, sky pool, and skybar as value-added amenities for incentive travel programs.

Residential mix Capitalize on the 13th to 15th floors offering residential units and a penthouse to attract extended-stay travelers, relocation clients, and corporate housing partnerships. Propose flexible lease/link to long-term project staffing and regional relocation needs.

Local sourcing Emphasize partnerships with local producers for restaurants Union 30 and Form Skybar to create authentic experiences for visiting teams, fans, and business guests. Offer co-branding, sponsor activations, or local-taste culinary events to attract group bookings.

Digital & reach Utilize the hotel’s digital stack and local appeal to target mid-market and premium segments through targeted campaigns (email, social, and events). Explore partnerships with local tourism boards, convention centers, and sports venues to drive group reservations and recurring business.