Horowitz Research
Market ResearchNew York, United States2-10 Employees
Horowitz Research operates as the multicultural insights arm of M/A/R/C Research, offering full-service consumer insights work focused on multicultural audiences. Its research aims to provide grounded findings that support brand building, product development, content that resonates, and messaging that engages. In an environment with many consumer touchpoints, brands increasingly seek to understand how technology, diversity, and media intersect across the consumer journey, a focus reflected in the firm’s approach. Based in New Rochelle, New York, the firm is a small, specialized agency. It became part of M/A/R/C Research in 2023 when the Texas-based company acquired Horowitz Research. In March 2026, Horowitz launched the Horowitz Thought Leadership Spotlight series to highlight the voices shaping today’s media, marketing, and consumer landscape.
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