New Model Momentum Horizon USA has launched multiple high-profile models in 2026, including the FD110 Tri-Deck, Lexus LY680, and ES88 KEΦI. Target US high-net-worth buyers with private showings, virtual tours, and tailored build proposals to convert interest into orders.

Customization Demand The highly customized ES88 demonstrates strong appetite for bespoke builds. Develop a formal customization program with rapid quotes, design consultations, and end-to-end project management to accelerate deal closure.

Event Driven Outreach Active participation in Owner Rendezvous, PBIBS and major boat shows creates high-value lead sources. Implement post-event SDR follow ups, lead scoring, and scheduled private tours to convert attendees into qualified prospects.

US Market Focus Based in Florida, Horizon USA is well-positioned to service East Coast buyers and cruising routes. Build partnerships with luxury brokers, wealth managers, and charter operators, plus in-market experiences to capture high-margin sales.

Product Ladder Upsell With four ISO-certified facilities and a seven-series portfolio spanning 52 to 150 feet, there is an opportunity to upsell existing Horizon owners from inventory models to new builds and larger yachts, supported by flexible financing and trade-in options.