Plant health focus Horizon Ag-Products specializes in naturally-derived plant health solutions and technologies that boost nutrient uptake efficiency, presenting a clear upsell path to fertilizer manufacturers and dealers seeking performance improvements in existing products.

Diversified market Serving agriculture, construction, and mining machinery sectors, Horizon can tailor outreach to equipment and input manufacturers in related industries looking to package enhanced fertilizer performance with their solutions.

Tech-enabled Leverage Horizon’s use of modern collaboration and automation tools (Power Apps, Power Automate, SharePoint, Azure AD) to propose integrated digital solutions, pilot programs, and scalable implementations for partners and distributors.

Growth potential With annual revenue in a mid-range band and a global market focus, there are opportunities to position Horizon as a strategic supplier of performance-boosting chemistries to fertilizer producers expanding their product portfolios.

Strategic partnerships Target fertilizer manufacturers and dealers who can benefit from proprietary chemistries across soil, dry fertilizer impregnation, and foliar applications, offering collaborative R&D or co-branding opportunities to expand market reach.