Multicultural Expertise Leverage HBE's strengthened multicultural PR capabilities from the 2021 merger with GPR Global to target clients seeking diverse communications, inclusive branding, and bilingual outreach across Atlanta and the broader Southeast.

Event Promotion Strength Capitalizing on a proven track record in event promotion, offer services to organizations hosting large-scale community, educational, or sponsorship events that require strategic media placements, influencer partnerships, and press relations.

Agency Growth and Rebranding Position HBE's recent rebranding and leadership transition as an opportunity to offer revamp-focused PR services to mid-market firms undergoing brand refreshes, market expansion, or leadership changes.

Strategic Partnerships Target government and public sector opportunities similar to JacobsEye state contracts, proposing collaboration on public affairs, crisis communications, and stakeholder engagement for state and local agencies.

Mid‑Market Revenue Target With a revenue band of 25–50 million and 11–50 employees, pursue scalable PR retainers and retainer-plus-project models for mid-market brands in hospitality, healthcare, education, and diversity-forward organizations seeking measurable PR outcomes.