Acquired by Hoover Color is a long-standing iron oxide pigment manufacturer that was acquired by Cathay Industries in 2016, signaling access to broader distribution and resources for potential customers seeking scale and stability in pigment sourcing.

Product Focus Specializes in iron oxide pigments for coatings, plastics, construction materials and related applications, presenting a cross-industry opportunity to supply colorants for multiple end-markets with common color and performance requirements.

Scale Potential Small company size (2-10 employees) combined with an established brand and integration into Cathay Industries suggests reliable supply and potential for tiered pricing or dedicated account programs for mid-market manufacturers.

Regional Presence Based in Virginia with a 90-year track record, offering proximity for regional customers and potential for targeted service levels, technical support, and local inventory to reduce lead times.

Digital & Tech Active tech stack and online presence indicate readiness for digital engagement, e-commerce or online specification tools, enabling SDRs to initiate outreach via known platforms and drive technical discussions.