Strategic Partnerships Opportunities to deepen collaboration with Subaru Motorsports USA given past and ongoing joint projects, potential for co-branded performance events, media campaigns, and Gymkhana content.

Brand Expansion Leverage Hoonigan's strong automotive culture following to cross-sell accessories, apparel, and performance parts to enthusiasts, leveraging content and events like Gymkhana and Rally Speedrun Championship.

Event Revenue Capitalize on active participation in high-visibility auto events (SEMA, rallies) to offer sponsored experiences, vendor packages, and experiential marketing opportunities for automotive brands and aftermarket suppliers.

Tech & Data Utilize existing tech stack and analytics footprint to offer data-driven marketing services, digital sponsorship measurement, and enhanced audience targeting for partners.

Manufacturing & Capabilities Target OEMs and aftermarket manufacturers seeking performance-focused showpiece vehicles or limited-edition collaborations, guided by their demonstrated product development and media-ready capabilities.