E-commerce Readiness The company shows cart functionality and an online presence with a revenue range of up to $1M, indicating e-commerce activity with growth potential. Opportunities include improving conversion rates, streamlining checkout, and integrating payment, shipping, and inventory management. Leverage Google Analytics data to drive targeted campaigns and CRO initiatives.

Cloud and Security Tech stack includes Google Cloud and Cloudflare Bot Management, suggesting a preference for scalable hosting and bot protection. Offer managed hosting, security hardening, bot mitigation tuning, DDoS protection, disaster recovery planning, and cost optimization to support growth.

Marketing Momentum Presence on YouTube implies potential for video marketing. Recommend a strategy of product demos, tutorials, and customer stories optimized for search, plus retargeting and analytics-driven content plans.

Operational Efficiency With a small team (2-10 employees), there is room for outsourced IT, admin, and back-office support. Propose CRM/ERP integration, marketing automation, invoicing, and project management tools to boost efficiency and scale without proportional headcount.

Strategic Partnerships Based in a coastal market, there are opportunities to partner with marine retailers, distributors, or local tourism/ outdoor brands. Develop channel partner programs, cross-sell opportunities, and co-marketing with regional partners to expand reach.