Healthcare FOCUS Target healthcare organizations such as physician networks, health systems, and payers seeking to scale advanced care planning (ACP) programs; emphasize the cloud-based, HIPAA-compliant ACP ecosystem that supports multiple delivery models including telehealth and in-clinic workflows.

Digital Compliance Highlight capability to provide digital legal advance directive forms for all 50 states and a secure, 24/7 accessible repository with patient-specific ACP elements and a video living will to simplify deployment and documentation across care settings.

SaaS Expansion Position as a low-friction SaaS solution for small teams (2–10 employees) with scalable features that can grow with organizations, offering education and training services to drive adoption and reimbursement readiness.

Revenue Synergies Leverage potential cross-sell to health plans, employers, and care management programs by integrating ACP with chronic disease management, complex care coordination, and telehealth initiatives to boost member engagement and advance care planning uptake.

Tech & Data Capitalize on the modern tech stack and analytics capabilities (Google Analytics, metrics via Gauges) to offer performance dashboards, engagement insights, and ROI measurements for clients investing in ACP programs.