Strategic Partnerships HKTB actively partners with international brands and event organizers (Shangri-La Group, Tahaluf, Wego, HKRMA) to boost Hong Kong's visibility and drive visitation. This presents opportunities to propose co-branded campaigns, sponsored itineraries, and joint trade shows with HKTB as a gateway for access to MICE and leisure travelers.

MICE Growth With MEHK and a focus on Meetings, Incentives, Conventions and Exhibitions, HKTB prioritizes corporate travel and events. Sales pitches can center on exclusive MICE experiences, incentive travel packages, and venue collaboration to attract higher-spend business groups.

Global Reach A worldwide network of offices and six market representations indicates broad international demand. This creates cross-border sales opportunities for travel tech, hospitality partners, and syndicated marketing programs targeting Asia-Pacific, Middle East and GCC regions.

Digital & Tech Stack Utilizing platforms like The Trade Desk, Power BI, SAP, and web technologies suggests openness to data-driven marketing and tech partnerships. Propose integrated advertising, CRM data collaboration, and optimization projects to enhance performance and measurement for HKTB campaigns.

High Revenue Scale Reported revenue in the billions signals a sizable marketing budget and capacity for large-scale campaigns. Approach with high-value, multi-market sponsorships, exclusive content production, and long-term destination campaigns to align with HKTB’s scale ambitions.