Insights

Sustainable Product Range Honest to Goodness specializes in premium organic and sustainably farmed wholefoods, positioning itself as a leading brand in the organic food segment. This focus on high-quality, ethically sourced products presents strong opportunities to partner with retailers and online marketplaces seeking to expand their organic and sustainable offerings.

Award-Winning Brand Recognition The company has received multiple prestigious awards including Australia's Favourite Organic Brand and Organic Retailer of the Year, which enhances its credibility and attractiveness to health-conscious consumers and retail partners looking for trusted brands.

Growing Organic Market With recent victories at the Australian Organic Industry Awards and a proven track record of environmental and ethical commitment, Honest to Goodness is well-positioned to capitalize on the increasing consumer shift toward organic and sustainable living, opening sales avenues across grocery, specialty, and bulk retail sectors.

Digital and Market Presence Leveraging a strong online presence through platforms like BigCommerce and social media, the company offers opportunities for digital marketing partnerships, online promotions, and expanding e-commerce channels to reach a broader customer base nationally and potentially overseas.

Focus on Innovation Honest to Goodness continuously innovates its product lineup, exemplified by new launches like the Porridge Blend, indicating a receptive market for new health-focused products. Collaborating on product development or exclusive offerings could unlock further sales growth in niche health food markets.

Honest to Goodness Tech Stack

Honest to Goodness uses 8 technology products and services including Bing Ads, GoAffPro, Disqus, and more. Explore Honest to Goodness's tech stack below.

  • Bing Ads
    Advertising Networks
  • GoAffPro
    Affiliate Advertising Networks
  • Disqus
    Comment Systems
  • BigCommerce
    E-commerce Platforms
  • React
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • Stamped
    Online Review Management
  • Facebook
    Widgets

Honest to Goodness's Email Address Formats

Honest to Goodness uses at least 1 format(s):
Honest to Goodness Email FormatsExamplePercentage
First.Last@goodness.com.auJohn.Doe@goodness.com.au
37%
First@goodness.com.auJohn@goodness.com.au
13%
First.Last@goodness.com.auJohn.Doe@goodness.com.au
37%
First@goodness.com.auJohn@goodness.com.au
13%

Frequently Asked Questions

Where is Honest to Goodness's headquarters located?

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Honest to Goodness's main headquarters is located at 100 McEvoy St, Alexandria, New South Wales 2015, AU. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Honest to Goodness's phone number?

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You can contact Honest to Goodness's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Honest to Goodness's official website and social media links?

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Honest to Goodness's official website is goodness.com.au and has social profiles on LinkedIn.

What is Honest to Goodness's NAICS code?

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Honest to Goodness's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Honest to Goodness have currently?

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As of October 2025, Honest to Goodness has approximately 52 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: T. P.Coo: I. W.Head Of Marketing: E. S.. Explore Honest to Goodness's employee directory with LeadIQ.

What industry does Honest to Goodness belong to?

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Honest to Goodness operates in the Food and Beverage Services industry.

What technology does Honest to Goodness use?

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Honest to Goodness's tech stack includes Bing AdsGoAffProDisqusBigCommerceReactUnderscore.jsStampedFacebook.

What is Honest to Goodness's email format?

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Honest to Goodness's email format typically follows the pattern of First.Last@goodness.com.au. Find more Honest to Goodness email formats with LeadIQ.

When was Honest to Goodness founded?

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Honest to Goodness was founded in 2002.

Honest to Goodness

Food and Beverage ServicesAustralia51-200 Employees

Our founders Matt and Karen Ward started Honest to Goodness with a market stall in Sydney, providing the highest quality and sustainably farmed wholefoods to their local community with a vision to grow the appetite for healthy and nutritious choices driven by quality, taste and sustainability.

Today we're a little bigger than our humble beginnings yet still driven by that same passion to make healthy and sustainable living possible, our focus is on making healthy simple and accessible to more people and helping our customers on the path to a sustainable lifestyle. 

As an Australian, family-owned business we look locally first, or source closest to the native origin, where food naturally grows best. Drawn to growers and producers who do things a little differently, many of our products have their own story, a special something that sets it apart. 

We’re committed to keeping it honest, doing the right thing by our people, our suppliers, our customers and the planet. We value quality, honesty and transparency and the spirit that drives you to do things a little differently. We strive to continually innovate to create wholesome, ethical, sustainable food and lifestyle choices that benefit people and the planet… Because we’re here for good!

You’ll find Honest to Goodness products in grocery and bulk food stores as well as specialty retailers across Australia. Discover our range - from retail packs to bulk ingredients  online at https://www.goodness.com.au

We’re proud to have been awarded Australia's Favourite Organic Brand, Organic Wholesaler of the Year and Organic Online Store at the Organic Consumer Choice Awards from 2015 to 2019.

Section iconCompany Overview

Headquarters
100 McEvoy St, Alexandria, New South Wales 2015, AU
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Honest to Goodness's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Honest to Goodness's revenue is estimated to be in the range of $1M$10M

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