Insights

RevUp Opportunity RevUp enables real estate agents to become licensed bankers through new regulatory pathways, presenting a channel to upsell mortgage origination services and expand partner networks.

Compliance Moat A strong compliance moat around the platform reduces risk for lender partnerships and can be a differentiator when targeting broker channels that require robust regulatory alignment.

AI and Blockchain The combination of AI-driven workflows and blockchain-backed smart contracts suggests opportunities to position Homesite Mortgage as a tech-forward partner capable of faster closings and verifiable compliance.

Passive Revenue The novel passive revenue component for real estate agents could be marketed as a recurring incentive to recruit top-producing agents, aiding in rapid channel expansion.

Scale Signal With a revenue range of tens of millions and a mid-market footprint, there is potential to upsell larger brokerages and independent LO networks that resemble the listed similar companies.

Homesite Mortgage Tech Stack

Homesite Mortgage uses 8 technology products and services including Google Optimize, Facebook Pixel, WordPress, and more. Explore Homesite Mortgage's tech stack below.

  • Google Optimize
    A/B Testing
  • Facebook Pixel
    Analytics
  • WordPress
    Content Management System
  • SendGrid
    Email Delivery
  • Underscore.js
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • PHP
    Programming Languages
  • Twitter
    Widgets

Homesite Mortgage's Email Address Formats

Homesite Mortgage uses at least 1 format(s):
Homesite Mortgage Email FormatsExamplePercentage
FLast@homesitedirect.comJDoe@homesitedirect.com
86%
Last@homesitedirect.comDoe@homesitedirect.com
9%
First.Last@homesitedirect.comJohn.Doe@homesitedirect.com
5%

Frequently Asked Questions

What is Homesite Mortgage's official website and social media links?

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Homesite Mortgage's official website is homesitedirect.com and has social profiles on LinkedIn.

How much revenue does Homesite Mortgage generate?

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As of August 2026, Homesite Mortgage's annual revenue is estimated to be $10M - $25M.

What is Homesite Mortgage's SIC code NAICS code?

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Homesite Mortgage's SIC code is 6163 - Loan Brokers NAICS code is 52211 - Commercial Banking.

How many employees does Homesite Mortgage have currently?

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As of August 2026, Homesite Mortgage has approximately 31 employees across 1 continents, including North America. Key team members include Vice President Operations: M. S.President: B. T.Manager, Customer Service: J. T.. Explore Homesite Mortgage's employee directory with LeadIQ.

What industry does Homesite Mortgage belong to?

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Homesite Mortgage operates in the Banking industry.

What technology does Homesite Mortgage use?

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Homesite Mortgage's tech stack includes Google OptimizeFacebook PixelWordPressSendGridUnderscore.jsHubSpotPHPTwitter.

What is Homesite Mortgage's email format?

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Homesite Mortgage's email format typically follows the pattern of FLast@homesitedirect.com. Find more Homesite Mortgage email formats with LeadIQ.

When was Homesite Mortgage founded?

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Homesite Mortgage was founded in 2002.
Homesite Mortgage logo

Homesite Mortgage

BankingMichigan, United States11-50 Employees

Homesite Mortgage is a banking-focused company based in Rochester, Michigan, operating a software-driven program aimed at transforming mortgage origination. Its RevUp platform enables real estate agents to become licensed bankers under new regulatory pathways, offering end-to-end compliance automation and a streamlined workflow that integrates what the company describes as AI-driven processes and blockchain-backed contracts. The model seeks to consolidate essential homebuying services under the real estate agent, with a passive revenue component designed to support agents while reducing the time required for members to engage with the process. The company positions itself within the mortgage and real estate services space by emphasizing compliance, automation, and service defragmentation as differentiators for agents and their clients. The information notes that the organization operates from a small to mid-sized footprint and focuses on delivering a cohesive platform that aims to broaden revenue opportunities for its agents and improve the homebuying experience for customers. A recent development highlighted is the launch and expansion of the RevUp program within its stated market context.

Section iconCompany Overview

SIC Code
6163 - Loan Brokers
NAICS Code
52211 - Commercial Banking
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Homesite Mortgage's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Homesite Mortgage's revenue is estimated to be in the range of $10M - $25M

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