Insights

Exclusivity Advantage Leads are exclusive to one contractor, with no sharing, enabling higher conversion. Target mid-market and enterprise brands that prize predictable pipeline. Sales plays: premium lead packages, tiered access for multi-location operators, and white-label dashboards.

US Market Expansion Massive monthly traffic and US-led growth create a strong pull for regional chains, franchise networks, and large contractors seeking scalable lead generation. Propose a channel partner approach, multi-location programs, and bundled services with marketing agencies.

Data Driven Growth Built-in analytics and attribution stack allows selling data services, lead scoring, and performance dashboards. Sell analytics add-ons, CRM/marketing-automation integrations, and co-sell with agencies.

Strategic Growth Signals M&A activity indicates market demand for scaled marketing platforms in home improvement. Potential partnerships or acquisitions targeting QuinStreet or similar players. Sales plays: strategic partnerships and joint go-to-market with large networks.

Partner Ecosystem Existing integrations with LeadsBridge and solid security posture enable channel partnerships with CRM and marketing platforms. Expand API access and white-label options for agencies and enterprise contractors.

HomeBuddy Tech Stack

HomeBuddy uses 8 technology products and services including Looker, Google Analytics 4, Atlassian, and more. Explore HomeBuddy's tech stack below.

  • Looker
    Analytics
  • Google Analytics 4
    Analytics
  • Atlassian
    Application Development & Management
  • ChurnZero
    Customer Data Platforms
  • Percona
    Database
  • MillionVerifier
    Email Marketing
  • Font Awesome
    Font Scripts
  • Sentry
    Issue Trackers

HomeBuddy's Email Address Formats

HomeBuddy uses at least 2 format(s):
HomeBuddy Email FormatsExamplePercentage
First.Last@sirenltd.comJohn.Doe@sirenltd.com
84%
First@sirenltd.comJohn@sirenltd.com
11%
First.MiddleLast@sirenltd.comJohn.MichaelDoe@sirenltd.com
3%
First.L@sirenltd.comJohn.D@sirenltd.com
2%
First.Last@homebuddy.comJohn.Doe@homebuddy.com
100%

Frequently Asked Questions

What is HomeBuddy's official website and social media links?

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HomeBuddy's official website is homebuddy.com and has social profiles on LinkedIn.

What is HomeBuddy's NAICS code?

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HomeBuddy's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does HomeBuddy have currently?

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As of July 2026, HomeBuddy has approximately 166 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: N. V. L.Coo Homebuddy: A. V. D. H.Cmo: M. S.. Explore HomeBuddy's employee directory with LeadIQ.

What industry does HomeBuddy belong to?

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HomeBuddy operates in the Marketing Services industry.

What technology does HomeBuddy use?

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HomeBuddy's tech stack includes LookerGoogle Analytics 4AtlassianChurnZeroPerconaMillionVerifierFont AwesomeSentry.

What is HomeBuddy's email format?

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HomeBuddy's email format typically follows the pattern of First.Last@sirenltd.com. Find more HomeBuddy email formats with LeadIQ.
HomeBuddy logo

HomeBuddy

Marketing ServicesSchwyz, Switzerland51-200 Employees

HomeBuddy is a marketing services company headquartered in Pfäffikon, Switzerland, with 51-200 employees. It operates an online home improvement platform that connects homeowners with local, verified contractors. The platform matches homeowner service requests with local contractors and ensures that all leads and appointments are exclusive to a single contractor. It reports about 6 million visitors per month and thousands of leads daily, with a history of growth in the United States and double-digit year-over-year expansion. HomeBuddy was previously known as Siren Group AG and rebranded in June 2023.

Section iconCompany Overview

NAICS Code
5418 - Advertising, Public Relations, and Related Services
Employees
51-200

Section iconFunding & Financials

  • $500M$1B

    HomeBuddy's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    HomeBuddy's revenue is estimated to be in the range of $500M$1B

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