Rapidly valuable Target homeowners and small-scale developers who want faster feasibility and pre-construction planning for ADUs and small homes, highlighting HomeWiPs 3D/AR visualizations and on-demand cost and materials lists to shorten sales cycles.

Pre-construction focus Position as a partner for the first mile of construction by offering pre-permit planning, scope of work visualization, and shopping lists to reduce risk and save costs before permits, aligning with property owners and builders seeking efficiency.

Affordable expansion Leverage the 500+ ADU floor plans and 3D tours to upsell homeowners on additional units or ADU customization, and propose bundled pre-construction services to optimize budgets and timelines.

Tech-enabled trust Emphasize the technology stack (3D/AR models, online tours, cost visualization) as a differentiator to win proposals against traditional firms, while offering measurable savings and faster decision-making to clients.

Growth signals Capitalize on recent funding signals and revenue scale by targeting adjacent markets and builders similar to United Dwelling or Cover, offering partnerships or reseller arrangements to expand reach and pipeline.