Community Focus Target neighboring counties in Minnesota (Dodge, Rice, Steele, Waseca) with localized financial products for small-member credit unions and explore partnerships with local schools and religious organizations to expand membership growth.

Youth & Education Leverage Desjardins Youth and Adult Financial Education award traction by offering targeted financial literacy programs and youth savings initiatives to schools and community centers to attract new members and drive engagement.

Digital Marketing Capitalize on existing tech stack (Microsoft Advertising, The Trade Desk, StackAdapt, Simpli.fi) to run geo-targeted campaigns promoting low-fee accounts and youth finance content, while tracking ROI to demonstrate local value.

Small Biz & Local Partnerships Explore collaborations with local cinemas and community venues for co-branded events or sponsorships, creating touchpoints to acquire new members and cross-sell lending and savings products.

Operational Scale Highlight strong community presence and award recognition to position as a trusted, low-asset, community-focused credit union; propose scalable digital onboarding and lightweight compliance solutions tailored for small teams.