Growth potential Target regional expansion opportunities within Hillsborough, Merrimack and Rockingham counties by highlighting Home Instead Central NH as a scalable franchise model with a proven dementia care focus that can be replicated in nearby markets.

Care differentiation Leverage the specialized Alzheimer’s and Dementia training to position the service as a premium in-home care option, opening conversations with hospitals, assisted living facilities, and senior communities about partnerships and referral arrangements.

Technology leverage Offer IT and operations enhancements using existing tech stack (SharePoint, SQL, cloud services) to improve scheduling, caregiver continuity, and care plan documentation, creating a compelling efficiency and quality story for potential franchisees or clients.

Community engagement Capitalize on local philanthropy and community visibility, such as donations and participation in regional awards, to build brand trust with prospective clients and corporate partners seeking socially responsible, locally engaged providers.

Strategic partnerships Explore collaborations with hospitals, hospice programs, and senior living facilities to establish referral networks, co-branded care programs, and potential joint marketing that can drive client acquisition and franchise interest.