Industry Authority HIRI is a non-profit market research association with 40 years in home improvement insights, offering member-only data on homeowners, DIYers, and contractors. This presents a strong opportunity to position data licensing, custom reports, or sponsorships to firms seeking validated market intelligence.

Targeted Data Access Their member-centric model and exclusive access to channel and project data suggest potential for selling premium analytics products, dashboard integrations, or advisory services tailored to home improvement brands seeking competitive benchmarks.

Growing Engagement Recent hires and ongoing events such as the HIRI Summit and Pitchfest indicate expanding community engagement. This opens channels for partnerships, sponsored research, and attendee-focused marketing collaborations that reach decision makers in the home improvement ecosystem.

Market Pulse Frequent trackers (Contractor Business Sentiment, Quarterly Homeowner Activity Tracker) show a demand for near real-time market intelligence. Sales opportunities exist for subscription-based updates, alert services, and custom trend analyses for vendors and retailers.

Scale Opportunity With revenue in the mid-range and a broad network of industry players, there is potential to scale services through turnkey research programs, tiered membership offerings, and multi-client studies that deliver validated insights at enterprise and mid-market levels.