Insights

Channel Partners HDI works with multiple retail channels including Mass, DIY, Department Store, Craft, Discount and Specialty. This presents sales opportunities through co-branded programs, retailer-specific assortments, and streamlined procurement partnerships that leverage HDI’s accessible price points and trend-right designs.

Heritage & Capabilities As part of The Rowley Company since 2013, HDI can tap into Rowley’s decorating hardware expertise and premium finish capabilities to upsell higher-margin drapery hardware solutions and complete window treatment packages to retailers seeking enhanced display and functionality.

Product breadth HDI offers a wide library of metal, wood, resin, ceramics, glass and natural material finials and hardware across traditional to contemporary styles. This enables cross-selling opportunities for seasonal collections, nursery and youth lines, and custom finishes that align with diverse retailer assortments.

Geographic proximity Headquartered near Charlotte, NC, HDI is advantaged for close-to-market support in the Southeast and East Coast, enabling faster product launches, on-site retailer support, and reduced lead times for regional accounts seeking responsive fulfillment.

Financial profile Current revenue is under one million, indicating a growth-focused sales strategy could target expanding into smaller independent retailers and e-commerce platforms, while pursuing exclusive or limited-run collections with larger banners to boost scale and margin.

Similar companies to Home Decor International (HDI)

Home Decor International (HDI) Tech Stack

Home Decor International (HDI) uses 8 technology products and services including Quantcast Measure, Snowplow, Cloudflare, and more. Explore Home Decor International (HDI)'s tech stack below.

Home Decor International (HDI)'s Email Address Formats

Home Decor International (HDI) uses at least 2 email formats:
Home Decor International (HDI) Email FormatsExamplePercentage
First.Last@homedecorintl.comJohn.Doe@homedecorintl.com
75%
FLast@homedecorintl.comJDoe@homedecorintl.com
25%

Frequently Asked Questions

What is Home Decor International (HDI)'s official website and social media links?

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Home Decor International (HDI)'s official website is homedecorintl.com and has social profiles on LinkedIn.

How much revenue does Home Decor International (HDI) generate?

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As of October 2026, Home Decor International (HDI)'s annual revenue is estimated to be <$1M.

What is Home Decor International (HDI)'s SIC code and NAICS code?

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Home Decor International (HDI)'s SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 31-33 - Manufacturing.

How many employees does Home Decor International (HDI) have currently?

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As of October 2026, Home Decor International (HDI) has approximately 6 employees across 2 continents, including North America and Africa. Key team members include President: W. T. Explore Home Decor International (HDI)'s employee directory with LeadIQ.

What industry does Home Decor International (HDI) belong to?

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Home Decor International (HDI) operates in the Manufacturing industry.

What technology does Home Decor International (HDI) use?

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Home Decor International (HDI)'s tech stack includes Quantcast Measure, Snowplow, Cloudflare, Weebly, Cloudflare DNS, Amazon Simple Email Service, Microsoft 365 and Cloudflare Bot Management.

What is Home Decor International (HDI)'s email format?

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Home Decor International (HDI)'s email format typically follows the pattern of First.Last@homedecorintl.com. Find more Home Decor International (HDI) email formats with LeadIQ.
Home Decor International (HDI) logo

Home Decor International (HDI)

ManufacturingNorth Carolina, United States2-10 Employees

HDI is a small manufacturing company based in Gastonia, North Carolina, located about 20 minutes west of Charlotte, focused on home décor through window solutions. It designs and develops both hard and soft window treatments, including metal and wood drapery hardware, and offers draperies to a range of retailers. Since its 2013 acquisition by the Rowley Company, HDI has access to Rowley’s heritage in premium decorating products and hardware, supporting a broader product offering.

HDI serves North American retailers across multiple channels—mass, DIY, department stores, crafts, discount and specialty outlets—providing affordable, high-quality window solutions guided by shopper insights and global décor trends. Its design library encompasses traditional, transitional and contemporary finial styles across a variety of materials and finishes.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Home Decor International (HDI)'s revenue is estimated to be in the range of <$1M

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