Local family legacy Leverage HomCo’s long-standing family-owned heritage and community ties to position personalized, trust-based partnerships with local contractors, builders, and DIY enthusiasts for repeat business and exclusive service agreements.

Professional outreach Promote the Professional Contractor Sales Department as a gateway to high-value B2B partnerships, offering preferred pricing, dedicated support, and vetted contractor referrals to generate larger project-based orders.

One-stop convenience Highlight the wide product range and special-order capability to capture customers undertaking full home remodeling projects, enabling cross-sell of lumber, tools, hardware, and related services to increase average order value.

Digital engagement Enhance online and offline integration using existing tech stack (Microsoft Clarity, Crazy Egg, email, cloud), enabling targeted promotions to local homeowners and contractors based on site behavior and purchase history.

Local advantage Emphasize convenient location, in-store experience, and concierge services to drive foot traffic and loyalty programs, while offering exclusive events or workshops that convert browsers into customers and encourage referrals.