Broad service footprint Holston Electric Cooperative serves over 30,000 residential, commercial and industrial customers across a 525 square-mile area in Hawkins and Hamblen Counties, presenting multiple cross-sell opportunities for energy efficiency programs, broadband services via HolstonConnect and potential managed services for business customers.

Broadband expansion Historical initiatives to deploy broadband and cable TV infrastructure (HolstonConnect) and partnerships with Adtran and FiberRise indicate ongoing capacity and interest in expanding fiber connectivity, offering sales potential for network equipment, maintenance, managed services, and content delivery partnerships.

Diverse tech stack With a tech stack including Drupal, MySQL, PHP and analytics tools like Google Tag Manager, there are opportunities to offer digital modernization, website analytics enhancements, CMS migrations, and data integration services for member-owner communications and billing portals.

Growth through assets Recent asset investments in ethane-to-power generation signal a strategy to diversify energy resources and reliability. This presents upsell opportunities for advanced metering, grid modernization, demand response technologies and sustainability-focused customer programs.

Community partnerships Active partnerships with TVA and local organizations, plus philanthropy during crises, suggest openings for cloud, cyber—security, customer experience platforms, and employee engagement tools that strengthen member relations and efficient service delivery.