Growth Potential Target expansion initiatives in Florida and other regions where Holiday House has recently extended footprint. Proactively offer localized marketing campaigns, school partnerships, and library outreach programs to leverage their multi-regional growth and increase distribution channels.

Editorial Leadership Capitalize on recent and notable leadership moves such as the appointment of a new VP of marketing and the retirement of Neal Porter. Propose strategic partnerships on co-branded campaigns, author events, and imprint collaborations to drive visibility for flagship series and new releases.

New Titles Opportunity Align sales outreach with upcoming releases like AIRRELLE OF THE MAROON WITCHES and other debuts from Margaret Ferguson Books and Neal Porter Books. Offer end-to-end support including pre-publication campaigns, reviewer outreach, and retailer pre-orders to maximize launch momentum.

Digital & Data Leverage their tech stack (WordPress, Mailchimp, Constant Contact, Google tooling) to propose integrated digital marketing bundles, author newsletters, and data-driven campaign analytics. Demonstrate ROI with targeted email segmentation and A/B test plans for children’s book audiences.

Sales & Distribution With revenue in the mid-range and active senior accounts roles, pursue strategic partnerships with independent bookstores, school distributors, and library networks. Propose wholesale programs, co-op marketing funds, and table-top event collaborations to expand shelf presence and emergency restock capabilities.