Market Position Target mid-market events in Oakland County and metro Detroit leveraging Holiday Market's off premise and luncheon catering strengths to grow share among small corporate teams and community organizations.

Tech Enablement Leverage existing tech stack (WordPress, Shopify/WooCommerce, Mailchimp, Brevo) to run targeted digital campaigns, optimize online lead capture, and streamline client onboarding for corporate and event customers.

Growth Segments Focus on hybrid and fully catered events, including luncheons and elegant occasions, positioning against larger peers by offering flexible menus and scalable service options suitable for smaller to mid-size budgets.

Referral Potential Explore partnerships with local venues, corporate offices, and wedding planners in Detroit metro to generate referral business and bundled service offerings.

Value Proposition Highlight cost-effective, high-quality off-premise catering with customizable menus, reliable delivery, and personalized service to attract small teams and nonprofit groups seeking memorable events.