Expansion Partnerships HOIST already deploys a broad commercial footprint across health clubs, YMCAs, hotels, universities, corporate fitness centers, government facilities, and military bases, and recently announced a distribution partnership with Fitness West. This indicates room to onboard additional regional distributors and gym networks, including international markets, with procurement channels suited to large facility programs.

Premium Brand Advantage The LeMond Powered By HOIST indoor cycling line, developed with Greg LeMond and supported by design awards, positions HOIST as a premium choice for upscale studios, hotels, corporate wellness centers, and premium home gyms. Sales opportunities include targeting boutique studios, luxury hotels, and premium specialty retailers with compelling case studies and endorsement-driven campaigns.

Dual Market Strategy HOIST serves both commercial and home segments, enabling cross-sell opportunities such as bundled equipment for facilities and direct-to-consumer purchases through specialty retailers. Develop bundled offers, financing options, and dealer incentives to convert home gym enthusiasts into facility buyers and expand sales to existing commercial customers.

IP and Innovation The company protects its technology through patents and has engaged in competitive IP actions, signaling a strong differentiator in motion-based strength and cycling equipment. Potential sales avenues include licensing partnerships, co-development with large operators, and OEM collaborations with complementary brands.

Procurement Opportunities With a mid-market revenue base and a diverse customer mix, HOIST can capitalize on facility-wide procurement programs, fleet purchases, and end-user financing through partner lenders. Target procurement officers at large gym chains, universities, and government facilities to secure multiunit contracts and ongoing service agreements.