Growth Potential Small team operating in the spectator sports sector with revenue under 1 million suggests significant opportunity for upsell of enterprise features, automation, and advanced analytics as they scale operations and expand tournaments.

Partnership Fit Recent sponsorship and landscaping partner win indicate active outreach and event-centric marketing; position as a sponsor-friendly platform for tournament organizers and rinks to drive visibility and sponsorship packages.

Tech Stack Alignment Current use of AWS, Stripe, and marketing automation tools points to a readiness for payment processing, CRM marketing campaigns, and scalable hosting—offers cross-sell of premium hosting, payments, and automation modules.

Market Positioning In a field with several mid to large players, HockeyFinder can differentiate through bundled organizer tools, streamlined rink coordination, and localized Minnesota tournaments—target regional expansion and co-branded events.

Sales Target With limited headcount and growing partnerships, prioritize SMB-friendly, plug-and-play offerings, revenue-generating features for tournament organizers, and scalable onboarding to accelerate customer acquisition.