Acquisition Opportunity Hobart Associates was acquired by The Lawless Group in August 2023, signaling potential integration needs, rebranding opportunities, and cross-sell possibilities with the acquiring entity and its network.

SMB Focus With a small employee base (2-10) and revenue in the $1M–$10M range, Hobart Associates represents a target for scalable, lightweight solutions, services, and partnerships that can drive efficiency and support growth without extensive disruption.

Industry Targeting As a consumer goods manufacturer with a Wichita/San Francisco presence, there is potential to offer supply chain optimization, sales enablement, and distribution services tailored to mid-market manufacturers.

Tech Stack Leverage Current tech uses common platforms (WordPress, Microsoft 365, Apache) which suggests opportunities for cost-efficient digital transformation, cybersecurity enhancements, and marketing automation partnerships.

Growth Enablers Recent acquisition activity and mid-market footprint indicate a need for scalable CRM, ERP-adjacent analytics, and channel/partnership programs to accelerate revenue growth and channel partnerships.