Strategic partnerships HMS Motorsport is the exclusive North American importer for Schroth Racing and Takata Racing and East Coast importer for Cobra Seats, presenting a strong channel for cross-selling safety equipment and high-end restraints to existing dealer networks and race teams.

Proven NASCAR/Indy exposure Direct service to 95% of NASCAR Sprint Cup teams and nearly every IndyCar team indicates sizable opportunity to upsell premium harnesses, helmets, and custom-fit safety gear to top-tier motorsport programs and their associated crews.

Expanded regional footprint Recent acquisition of Racecom by HMS and multiple showrooms in Mooresville and Danvers, along with 200+ dealers across North America, create broad touchpoints for consultative selling, training events, and on-site demonstrations.

Customer base scalability With 11–50 employees and a revenue range of 10–25 million, there is room to scale sales through expanded dealer partnerships, increased direct-to-team offerings, and targeted campaigns to racing schools and performance programs.

Tech-enabled sales Existing tech stack including Shopify and payment integrations, plus marketing tools like Constant Contact, positions HMS to execute targeted campaigns, online promotions, and streamlined e-commerce for safety gear upsells and customization services.