Target sectors Focus on mission-critical industries served by Hitachi Hi-Rel such as Refineries, Petro-Chemicals, Power Generation, Steel & Metals, and Critical Data Processing. These sectors have high reliability requirements and long lifecycle needs, presenting opportunities for power electronics solutions, maintenance contracts, and performance optimization services.

Global reach Leverage a global sales and service footprint spanning South East Asia, the Middle East, Africa, and Brazil to pursue regional OEM partnerships, local service centers, and post-sales support arrangements that reduce downtime and enhance customer satisfaction.

Expansion momentum Capitalizing on recent ELECRAMA 2025 engagement signals renewed market visibility and validation. Use event-driven campaigns, customer meetings, and demonstrations to accelerate lead nurturing, win-back opportunities, and channel partner signings.

Sustainability edge Highlight environmentally conscious design and reliability as differentiators in the power electronics space. Position HHPE for customers pursuing energy efficiency mandates, green grid initiatives, and ESG-aligned procurement, offering retrofits or upgrade paths for aging infrastructure.

Strengthen partnerships Pursue collaborations with adjacent players and system integrators in the power and energy value chain, including potential integrations with Hitachi group capabilities, to broaden offerings, share risk on large projects, and win larger, multi-year contracts.