Color of the Year Leverage Hirshfield’s recent launch of Martica 0811 as a sales hook to offer coordinated color palettes, finish recommendations, and associated decor packages to designers and retailers seeking trend-aligned materials.

Regional Manufacturer Position Hirshfield’s Paint Manufacturing as a trusted Minnesota-based supplier for large-scale residential, commercial, and industrial projects, emphasizing in-house technical expertise for complex environments such as food processing and wastewater facilities.

Full-Service Centers Propose cross-selling opportunities across paints, wallcoverings, fabrics, and window fashions to current contractors, designers, and specifiers visiting Hirshfield’s showrooms, highlighting one-stop decorating solutions.

Design Resource Target interior designers and specifiers accessing the Design Resource Showroom in Minneapolis with premium samples, exclusive fabrics, rugs, and lighting to create recurring project-based partnerships and preferred vendor status.

Sustainability & Legacy Emphasize the company’s 130-year heritage and reliability to build trusted relationships with A&D firms and institutional buyers seeking consistent, long-term supply of paints, finishes, and decor materials.